On 27-May-2017 In People
'Every cloud has a silver lining,' goes an adage. It is also said that nothing is impossible in this world; if you possess the unbending attitude and hardcore determination to achieve something. These qualities will do wonders in your life. Such is the case of Krishna Yadav, an agripreneur, who symbolises women empowerment in truest sense. Hailing from Bulandshahar district of Uttar Pradesh, Krishna is not a highly educated woman. Despite this, she has achieved success as an entrepreneur. She has shown the world that for achieving success in life, you need to be more confident about yourself. And that's what lacks in many of us.Her story from being a roadside vendor who used to sell pickles earning hardly anything to becoming a successful entrepreneur and heading a business empire worth crores of rupees will give you a new vision to achieve objectives in your life.Here's her blood-pumping story.
Krishna Yadav once sold pickles on the streets of her native city Bulandshahar in UP. She along with her husband and children moved from her native district to Delhi in 1996 to boost their pickle business. Their decision to shift to Delhi bore fruits. Their bsiness picked up, finally.
There was a time when Krishna along with her husband used to work in a small room for making pickles. Now, she has more than 100 employees in her firm and has become one of the biggest employment-providing sources to nearby villages.
In 2001, Krishna chose to undergo training in food processing methods. Check out: Meet the one woman army whose toilet mission changed the lives of people
The initial products she made were karonda (Carissa carandas) pickle of 100 kilograms and 5 kilograms of chilly pickle. She invested Rs 3,000 for this purpose.
Investment of Rs 3,000 and profit of Rs 5.250, sounds like a great deal. Her business had taken off.
At the beginning, her new product Karonda candy didn't draw good response. It was then she decided to change the marketing strategy. It was her husband who took the responsibility of promoting their new product.
The product with an innovative idea gave good profits to them.Krishna who sold her pickles on a cart once has now a market share worth crores of rupees. Her business is now well expanded.
She keeps on making new additions on her product list. These products include not just pickles but chutneys, preservatives, murabba etc.
Krishna Yadav has received ‘Nari Shakti Puraskar-2015’ by President of India Pranab Mukherjee. She was felicitated on International Women's Day in 2012 as well.
Numerous awards, cash prizes, and appreciation from government and non-government organisations define Krishna's achievements.